Media Sales für TUI Contracting
Marketing packages 2026/27
TUI Media Options
Increase sales through better visibility, higher reach and optimal targeting!
Light
Media Package
Main
Media Package
of the Light Media Package
Additionally:
digital
Destinations
Magazine
Digital Destinations Magazine
Tailor-made marketing solutions
M Package
- Image
- Intro text
- Booking link
- Hotel detail page
L Package
- Positioning at top
- Image slider
- Intro text
- Booking link
- Hotel detail page
XL Package
- Tailor-made feature
- Positioning at very top of page
- Additional customized hotel detail page
- Booking link
S Package
- Booking link
- Hotel detail page
Hotel Detail Page
- Included in all packages
- Images
- Direct booking link
- Reviews
- All hotel information
„New with TUI“
Special opportunity for properties with first-time contract
Kick-off
Booster
-
1Label „Neu bei TUI“
on tui.com (limited period) -
2Teaser on landing page
„Neu bei TUI“ -
3Feature in TUI Newsnet
or smile2gether magazine
or TUI Blog
*Can be booked as add-on
airtours Media Options
Present your hotel in the airtours media
„Best of“ brochures
- airtours Mitteleuropa resp.
- airtours Europareisen
- airtours Familien
- airtours Finest
Media Package
Eye-catching hotel labelling
on top of hotel offer list (per destination)
www.airtours.de/airtours-partner-hotels/
www.airtours-agent.de
FAQs
Frequently asked questions about TUI Media Contribution
TUI, as Europe’s leading tour operator, provides hoteliers with access to high-performing sales channels such as:
- TUI.com as a prominent and high-performance travel portal in Germany & Austria with over 5 million visits/month
- myTUI App with 7.7 million accounts
- Germany’s largest travel agency network with over 8,000 travel agencies* – of which approximately 1,000 are TUI-owned or TUI franchise offices, plus around 700 mobile travel consultants (*in Germany, Austria, Switzerland and neighboring countries)
- Access to major OTAs like Check24, HolidayCheck, Invia, etc.
The Media Contribution is used for access, presentation, and marketing within these sales channels.
The Basic Fee is a base charge for connection to TUI’s sales channels. It includes:
- Access to all stationary and online sales systems (tui.com/tui.at, IRIS.plus, BISTRO …)
- Presentation of the hotel via TUI content systems
- Performance marketing to increase awareness and attract new customers
A higher Media Contribution = marketing budget offers more opportunities for suitable placements in additional sales and marketing media such as:
- B2B communication to travel agents (Smile2gether News, TUI Newsnet, newsletters, social media)
- B2C marketing including campaigns & promotional codes, landing pages, blogs, newsletters, social media, sweepstakes etc.
By booking a Media Package, hoteliers increase the visibility of their property in TUI sales systems. This is achieved through prominent marking of the property (flag/label) and integration on dedicated landing pages.
The digital TUI Destination Magazine is an innovative sales medium for travel agencies and end customers. Destinations and hotels are presented in contemporary design with comprehensive, always up-to-date content. As a hotelier you benefit from:
- Attractive and eye-catching presentation
- High reach of the magazine
- Individually usable in sales conversations
- Can be shared online with customers and forwarded to family and friends
Hotel Partner Specials are suitable for creating a short-term marketing push for a property, ideally in combination with an attractively priced offer (in Destimo Rates).
